Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Biggest Problem for Anyone Is Awareness

If you're entering a market, especially a competitive market, your biggest problem is awareness. If it's cluttered, you're never going to compete with the big boys that are going to otspend you. So why don't i let virgins come in free for the first perform so that seemed like an interesting idea to me and to a lot of people? And then i was like, it's not enough. How could you tell if they were a virgin or not? So i hired a human lie detector, a someone with a ph d In non verbal communication, reading, body language, handwriting analysis, the whole bit. He could tell if people were airgin or not based

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