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How to Lead With Your Best Offer
You should not extend an offer to a candidate if the haven't given you the signal they want the job. You need to get into the mind set of would this candidate accept the roll? If they do, you need to know their comp expectations and what's important to them. A mistake i often see is people leave a lot of room for negotiation. I advise on that, and lead with your best offer. Make it known it's a really strong offer. Then the emotions and the sentiment that they have because you did that only contributes to the likelihood tat they're going to accept.