The Importance of the Influencer

We need to have messages about consumption even more omnipresent than they have been in the past, says B. The internet has just proven to be a big bang in terms of that integration. This is what's happening to you in the middle of the night, right? Graim in, youre on social media, and there's almost no gap between the impulse to buy something and the ability to buy it. It's just like one or two clicks away, and suddenly that toy is on its way to you.

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