How long can sports keep TV alive?
Channels with Peter Kafka
Navigating the New Era of College Sports
This chapter examines the evolving media landscape of college basketball, particularly during March Madness, highlighting the increase in viewership and the changing metrics of audience engagement. It delves into the impact of recent changes, such as the introduction of NIL deals and transfer regulations, which have significantly transformed team dynamics and player compensation. The discussion considers the future of college athletics amid these shifts and the tension between traditional amateurism and the current financial realities faced by student-athletes.
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