The Barrier to Brand Safety in the Meta Game Space

The meta space around, in and around gaming has become such an increasingly important part of the way that we even think about marketing our games. The reason that people are playing range is so drastically from wanting escapism to wanting to lean into the competitive aspect of gaming or there for that social connection which is offered through those streams on Twitch. So when advertisers are thinking about entering the space, they should be thinking about that overall ecosystem and the environment that comes with it.