Why gender-based marketing is bad for business | Gaby Barrios
TED Business
00:00
How to Find Disruptive Growth in the Market
We have enoughd to suggest that gender is not the best place to start for you to design and target your brands. Unless you're working in a very gender specific product category, probably anything else youare hypothesising about your consumer right now is going to be more useful than gender. We built ourselves tonalgarithem, precisely for that. And it is our belief that if you want to find disruptive growth in the market, you have to take a very agnostic view of the consumer. You have to look in them from scratch, remove yourself from biases and segments that you thought were important, just take a look to see where the growth is.
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