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The Way of Innovation Part 1 with Kaihan Krippendorff

The Innovation Show

CHAPTER

The Shift in Innovation

This chapter explores the concept of the shift in innovation and how intentional change begins with a conceptual shift. It discusses how innovations always come with a conceptual shift and provides examples such as the invention of the plow, the mobile phone, and software as a service. The chapter also delves into the importance of language in carrying meaning and how it relates to innovation.

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