Defining hypernormalization and its effect

In our rapidly changing world, it might make you feel crazy to look around and see others going about life as usual. There’s actually a term for this phenomenon: hypernormalization. In this episode, Adam talks with Rahaf Harfoush, a digital anthropologist and expert on toxic productivity culture, about the immense pressures of living through “unprecedented times.” Rahaf breaks down the concept of hypernormalization, and Adam explains why it can fuel feelings of destabilization and disconnection. The two challenge the propaganda that promotes productivity for its own sake and explore healthier ways to get things done.

Host & Guest

Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: https://adamgrant.net/)

Rahaf Harfoush (Instagram: @foushy | Website: https://rahafharfoush.com/) 

Links

Newsletter: https://rahaf.kit.com/

Follow TED! 

X: https://www.twitter.com/TEDTalks

Instagram: https://www.instagram.com/ted

Facebook: https://facebook.com/TED

LinkedIn: https://www.linkedin.com/company/ted-conferences

TikTok: https://www.tiktok.com/@tedtoks 

Podcasts: https://www.ted.com/podcasts

For the full text transcript, visit ted.com/podcasts/worklife/worklife-with-adam-grant-transcripts

Hosted on Acast. See acast.com/privacy for more information.