161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
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The Importance of a Good Social Media Strategy
A lot of customers people make as well is they don't know who the customer is. So they make broad generalize statements that are going to capture random people instead of who they want. The meat edgar team looked across their marketing and realized that most of their marketing had been trying to speak to both audiences at once. That realization was the wake up call for them to be like, okay, we need to get more specific about speaking to folks who already know the value of social media as a marketing channel.
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