The Importance of a Good Social Media Strategy

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A lot of customers people make as well is they don't know who the customer is. So they make broad generalize statements that are going to capture random people instead of who they want. The meat edgar team looked across their marketing and realized that most of their marketing had been trying to speak to both audiences at once. That realization was the wake up call for them to be like, okay, we need to get more specific about speaking to folks who already know the value of social media as a marketing channel.

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?

Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.

She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.

0:00 Intro

1:40 Forget the Funnel

6:55 Mapping the Ideal Customer

9:17 Adopting Customer-Led Growth

17:36 Customer Retention

22:05 Improving Conversion Rates

25:28 A Hill to Die On

27:34 Contact Us

www.forgetthefunnel.com

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LinkedIn: https://www.linkedin.com/in/clairesuellentrop/

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