How to Sell to Generation X (and Not Get Cancelled)
Brain Driven Brands
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Nostalgia Marketing for Generation X
This chapter explores how brands can engage Generation X by leveraging nostalgia, particularly through memorable products and cultural references from the 1990s. It discusses a viral TikTok phenomenon that sparked national demand for nostalgic items, illustrating the effectiveness of authentic marketing strategies. The conversation emphasizes creating seamless and meaningful connections with this generation, focusing on their unique consumer behaviors and the importance of clear messaging.
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