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414: Jonah Berger | How to Change Anyone's Mind
The Jordan Harbinger Show
Advertising Is More Powerful Than Word of Mouth
Advertising works. You know, hey, look, buy this thing. It's fun. How is it different than regular advertising though? Because ads come on all the time where celebrities will say something like drink white cloth so tasty and fun or whatever. So we see certain types of advertising get less effective over time probably because reactants goes up. And so reactants happens for most ads. But if there wasn't so much reactants, the ads would actually have much larger impact than they do already.
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