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HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow
How I Built This with Guy Raz
Embracing the Future of Cryptocurrency
The idea was you would put these apes up for sale on an NFT marketplace. And if you bought it, you owned this piece of art, but you also had access to the to this bathroom wall,. That was the initial concept. Well, we tried to lay the groundwork a little bit firmer than that. We started to think about like, Hey, this is a, this is the board at Yacht Club. There's these 10,000 apes, but there's also this like kind of hinting towards some lifestyle brand. It has this like brand identity that we wanted to empower.
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