The Evolution and Importance of Data Modeling

This chapter examines the historical fluctuations in the popularity of data modeling, highlighting its recent resurgence due to concerns over automated vendor solutions. It emphasizes the necessity of effective communication between data modelers and business stakeholders to bridge the gap between technical jargon and operational realities. Using the example of a brewing company's ERP integration challenges, the chapter underscores the importance of understanding an organization's unique culture and processes in data representation.