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Better Communities of Practice with Andrew Trickett
Because You Need to Know®
The Importance of Culture in Innovation
"Your job is to create. Your job is to be alert and ask questions," he says. "You can start to innovate at the start of a project, but sometimes there are longer trends that you need to look at" Arab's foresight team have been dubbed its futurists; they're looking over the horizon for new ideas.
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