The Changing Face of Sports Media

This chapter explores the evolving relationship between NBA players and sports media in the age of social media, emphasizing how platforms like Twitter and Instagram have reshaped accountability in reporting. The discussion highlights the rise of NBA insiders, the blending of sports and entertainment, and the impact of technology on fan engagement and narrative development. Additionally, it critiques the media's obsession with the Los Angeles Lakers, reflecting on the complex dynamics of coverage amidst changing fan priorities.