How to Connect With People to Tell Better Stories

"We all have people in our lives that are great storytellers, right? Like they just tell a story and everybody sits there just listening," he says. "So I've spent the last few years doing some work to try to figure out why" Great stories are more like roller coasters with deep lows and then an up-and-down high, she says. If you come from a low to get to a high, the high is even more valuable, according to her research.