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Instantly Optimize Your Powers of Persuasion & Are We Way Too Cautious?

Something You Should Know

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The Power of Scarcity

There's always going to be people who don't do what we might think they would do according to the psychology. Scarcity is another one that's incredibly powerful because when we know something's rare or it's going away, there's just something like in our gut that makes us want to take action. Some people who are unethical understand this and will create a false sense of scarcity to try to get us to act. The last principle is the principle of unity that we haven't talked about yet.

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