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Is There Anything More Difficult Than Looking Ugly?
I love this idea because it's so true that there is nothing more difficult than looking effortless. I think we still get fooled by it often on Instagram. People are like, wow, this person is so glamorous. They take such amazing photos. How could that be the first selfie you took out of bed? It's not. And I think good developer relations, good videos and things like that are like that. It's born of a lot of iteration, of retries and a lot of reshoots to produce something that feels solid. That feels good, that feels effortless when somebody watches it. Doesn't mean that it's perfect, but it,. but it, but it,