The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Unlocking Consumer Insights through Implicit Testing

This chapter explores implicit testing techniques that uncover true consumer attitudes beyond conscious awareness. It highlights various methodologies used in marketing to gather genuine insights while ensuring flexible and customized testing for effective brand messaging.

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