So you’ve nailed your product positioning. Now what?
Positioning with April Dunford
The Importance of Different Positioning in Sales
In Asia, we really leaned into B and C because they had us on A so we couldn't talk too much about A but that's the only one I could think of. We do want to be sensitive to if there's opportunistic things that we can do in the geography to take advantage of something that's happening on the ground. And then when it comes to proof of value, we may want to be aware that folks in a particular region, if they don't think we can execute there, we're going to have to prove that we can actually execute there.
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