Are You Increasing Your Google AdWords Campaigns?

It's tempting to say, at like, as a capture channel, we can go and spend that money in google. But what i'm seeing right now is a lot of people expanding that budget ongo because they think that that low hanging fruit expands past a certain limit. What they're actually doing is they're lumping everything into goble. And then they're actually seeing efficiencies go down. The actuly was going t chime in. O your last comment was on this, the c p m conversation, kind of casser our increasing certain areas, lowering in other areas.