5min chapter

The Proof Point cover image

How to build signal-based marketing plays

The Proof Point

CHAPTER

Optimizing Sales Strategies with Tech

This chapter explores the intersection of technology and sales strategy, focusing on the tools like Clay that empower sales teams with vital market insights. The discussion emphasizes the role of a go-to-market engineer in enhancing efficiency and touches on the importance of solid data for effective sales automation.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode