PDMA and Serial Innovation Teams - The Importance of Different Ways of Thinking

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about being a serial innovator and how that can greatly improve the innovation results of an organization. Joining us is Dr. Abbie Griffin, who holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. She began her career in chemical engineering at Polaroid, went on to do product commercialization at Corning Glass, and later became a university professor after earning her PhD from MIT. Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences. Before moving to consulting, she was in brand management at Unilever, working with the Dove brand. Abbie and Carmel, with the help of a few others, have created a public workshop titled Product Innovation Master Class: How to Become a Serial Innovator. If you find the discussion helpful in this episode, check out this masterclass, which is being offered virtually from November 1st to 3rd. They are offering a $400 discount for listeners of this podcast. Register here and use the discount code ProductMasteryNow.