Creating A New 'Plan A' w/ Jay Acunzo
B2B Marketing Exchange
00:00
The Evolution of Virtual Events
The world is in a completely new context right now, which i think we're going to be really digging into to day ye. Whether it's audio or video, you have to think about this linear experience that your consumer is going through end to end. So if they hit play, your job is to make sure they don't hit stop. There's no social pressure to stay put. It's on you as a speaker to deliver an actual performance that is stru e in such a way that you get people to the end. If you are a poor option, they're not going to pay attention.
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