How to Analyze Content for Success

How do you analyze content? Like, how do you know when something successful or not successful? And what do you do with that information? We create little 60 second video clips from the highlight from like, we find the money quote in the interview. Then we actually create a cool little video that we post on Twitter that will kind of allow the guest, if you will, to retweet that and instantly get that little clip of that video out on their social platforms. In addition, we promote the article in we send out three newsletters a week, Monday, Wednesday and Friday. But generally, speaking, we try not to link out to the various sources like YouTube and all that stuff because one thing