The Coaches - Bjorn Geesmann & David Tilbury-Davis
The Triathlon Hour
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The Importance of Sponsorship in the Triathlon Industry
In triathlon, the whole sponsorship is just by feel 80% built on the industry out of that sport. So sure, we'll have some little contracts about sponsorships, but it's not like you won't find Essex or Mercedes-Benz as your sponsors. I think Sebi Talbot's fundamentally changed the media landscape of triathlon for the better. You know what, I'm drawing a line in the sand in the future and from now until then, I'm just going to go and have fun.
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