Once you have something moving It's not simple to change course or to get it to stop the obvious way as you're saying You mentioned when we first brought this up is habits, right? Like that's an obvious direction. You can take this But it does apply in a lot of different areas like if you already have the train moving on a content creation Process if that's already in flow. It's a lot easier to keep it going If you're trying to get that train moving It takes a lot of work. We'll actually talk about that one a little bit here in the next section.