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10min chapter
Fanatics: Michael Rubin
How I Built This with Guy Raz
From Hustle to Footwear Success
This chapter recounts the entrepreneurial journey of entering the shoe business before the internet, highlighting critical moments of negotiation and risk-taking. The speaker reflects on building relationships with bankers and retailers that fueled their growth, emphasizing trust and informal agreements of that era. Ultimately, the chapter explores how these early experiences laid the foundation for developing their own footwear brand in a competitive market.
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