281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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B2B Companies Are Not Capturing the Demand
95% of b to b companies don't do the demand creat so they sit down and try and capt ure demand that somebody else created. That could be criated through word of mouth between peers, could be created through an event like this,. podcast, television commercials. There's a bunch of different ways that you can actually get people educated and create a man. The winners are es that are actually doing it.
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