3min chapter

Time and Attention cover image

39: The Pre-Mortem

Time and Attention

CHAPTER

How to Plan More Podcast Out Reach

"I wrote down a bunch of pre mortem scenarios that i used to inform the publicity plan for the book, book itself as well," he says. "The fact that there was no story, i leaned even deeper into the since surrounding our attention." He adds: "A lot of the conclusions that we end up getting from this exercise is work harder and do better work"

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