Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#466 Best B2B Event Marketing Strategy to Drive Leads (2026)

Breaking B2B - B2B Marketing & Demand Generation Podcast

00:00

Are B2B Events Still Worth It?

Michael Kilcullen and Sam debate whether in-person events remain valuable for B2B SaaS and why the pendulum is shifting.

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