3min chapter

Crypto Podcast Goods cover image

Transforming Customer Loyalty with Joe O'Rourke

Crypto Podcast Goods

CHAPTER

The Coffee Heritage Journey

Odyssey is a new program that lets you log in to Starbucks and complete quests. The journeys include things like watching branded content, doing fun trivia or trying coffees. It's really authentic to how you interact with the brand if you're a Starbucks fan," says CEO Kevin Johnson.

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