2min chapter

Good Revenue cover image

23 | Unlocking Growth with Superconsumers & Category Design with Eddie Yoon (Category Pirates, Eddie Would Grow, Cambridge Group)

Good Revenue

CHAPTER

Exploring Consumer Behavior and Demand for Duct Tape in Extreme Environments

Exploring the impact of environmental factors on consumer behavior using Walmart's duct tape sales in Wasilla, Alaska as a case study. The chapter highlights the relationship between unique regional needs and the popularity of certain products like duct tape.

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