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Consciousness and the Colloquial Sensation
The self is the agent and you don't need to be aware of yourself in order to be conscious. You can be conscious in, for instance, a dream at night or during a meditation state where you don't have a self. Once you accept that you are not in physics but that you exist inside of the story, I think the mystery disappears. Everything is possible in a story. So the mission is being written into the story. And your brand writes into the story? Yes, it's real.