How to Make a Three Dollar First Time Sale

There is no law that says you only have to sell one thing. Once we understood how outrageously profitable 50 % of all buyers were, we realized we could afford to spend a lot of money to bring in that first sale. It got to the point where we would sometimes pay six dollars for a three dollar sale. That's from a three dollar first time sale until and unless you know what a first time buyer is ultimately worth to you over a reasonable period of time,. You can't begin to know how much or how little you can invest, not spend, but invest in the relationship to build basically a future repeat business.