The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Craft Ventures’ David Sacks on How To Assess Founder Psychology, How To Accurately Evaluate CAC, Burn and Churn & What Makes The Very Best Startup Boards

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Mastering Customer Acquisition Costs

This chapter delves into the nuances of customer acquisition cost (CAC) and its critical metrics, advocating for a higher LTV to CAC ratio and the need for precise channel separation in CAC reporting. The discussion also contrasts selling strategies between startups and enterprises, emphasizing the significance of retention metrics in assessing customer value and churn impact.

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