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Managing Change – Joe Leech on The Product Experience

The Product Experience

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How to Innovate in the Travel Industry

The place to really truly innovate is in the experience and that is in terms of offering features or approaches to a particular problem. A big insight I can tell you from user research is people don't plan travel that way they're not like we're going to leave exactly on this day and come back on this day so one of the simplest innovations you can do within travel is to allow people to search over a period of a month. Show me your weekend vacations within a month that's a much nicer way of giving people what they're going to use and find more useful than copying existing patterns, he says.

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