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Digital News Report 2022. Episode 4: The role of email news in engagement and monetisation

Reuters Institute for the Study of Journalism

CHAPTER

The Differences Between Us and UK News Letters

News letters seem to have a very different prominence in some countries. How do you explain big differences? I think it's partly about supply and where media companies have lready sort of focused their efforts. Publications have been into emal for a very long time, an they invested them consistently. For example, the new york times now produces, i think, 50 different emales read by, they claim, 15 million people a week.

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