The Perceived Value Business

The model that's worked for the last 20 or 30 years is very challenging. I don't have a good answer as to what the formula is. What I can tell you is perceived value is more than real value. So if I can create a company today and I can get the world to perceive that we're going to create enormous value, I want to sell into that perceived value. That may sound kind of gross to you because I'm going to sell my hopes and dreams before they materialize.