Launch Episode: The Black Friday Playbook | Chew On This Podcast
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Introduction
The whole month of November, there's stuff going on, right? I think consumers are trained now to think that sales are starting a little bit earlier. Some brands just don't want to compete with each other because it's like this free for all and you can either sit there and complain or join the cult. And there's nothing wrong with also just having your sales on Black Friday.
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