The Business of Content with Simon Owens cover image

Taking your subscription business to the next level

The Business of Content with Simon Owens

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How to Scale Personalization for Your Campaign

We have a few things built into the platform that can help with, you know, the scaling of personalization. When somebody signs up for a campaign right so they're firmatively opting in to receive those texts,. They actually get a custom welcome message from you and your voice with your contact card and everything like that. And we typically say like that's a really effective place to sort of set the ground rules for like what you're going to be sharing the frequency with which you'll be able to get back to people. But answering the sort of broader questions for the group is typically helpful.

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