Is The Flat Drink Trend...A Bubble?
VinePair Podcast
00:00
The Rise of Flat Drinks in the Beverage Market
Exploring the trend of consuming non-carbonated beverages with alcohol, the chapter delves into the preference for flat drinks over carbonated ones. The speakers discuss the potential market for easy-drinking white wines in cans, targeting a demographic attracted to refreshing, low-calorie options like Twisted Tea. They debate the challenges and strategies for successfully introducing canned wines to a new, younger consumer base while appealing to existing wine lovers.
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