6min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Importance of Swag in Early Stage Startups

The idea of swag came historically, right? If you ever gone to any conference, any large conference, tech conference, whatever, what's one of the most favorite parts of the conference is the whole bag, bag of stuff that you walk away with. So we knew there was a value for swag. But we understood, right? It can't just be any swag. No, we wanted to be the right swag. We were very focused on design and designers. And then we also borrowed the approach of having a hand drawing illustrator draw it for us. This conversation is super meta because we actually got discussing this because of Envision. As a UI UX consultant previously

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