
Sell Like Crazy | Sabri Suby | Book Summary
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How to Attract Customers Who Aren't Ready to Buy Now
Even disinterested prospects can turn into lucrative customers if you know how to approach them. To reach the 97% who aren't ready to buy now but could be very soon, educate them. When a prospect is informed or knowledgeable on the subject, they're in a state of uncertainty and people don't buy in this state. Take your best sales pitch or frequently asked questions and turn them into assets that nurture prospects on autopilot.
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