Under the Influence with Terry O'Reilly cover image

S8E11 - Air Quality: Rule-Breaking Radio Advertising

Under the Influence with Terry O'Reilly

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Innovative Use of Audio to Convey a No-Excuse Message

Learn how Carling's innovative advertising campaign used an all-female choir to change the lyrics of a famous South African football song to convey a powerful message against abuse, resulting in 30 million dollars worth of publicity.

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