This chapter delves into the historical impact of plagues on human populations throughout history, drawing parallels between past pandemics like smallpox and the precautions taken for COVID-19. The conversation extends to the scapegoating of groups like the Jews during the Black Plague, linking it to anti-Semitism and irrational blame. Additionally, the chapter discusses ancient hygiene practices, beliefs of early Christians regarding bathing, and cultural beauty standards across different societies.
Gad Saad is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The Saad Truth with Dr. Saad" podcast, and the author of "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life" available in paperback on May 14, 2024.
www.gadsaad.com
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