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The Lean Product Playbook with Author Dan Olsen

The Product Podcast

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How to Test a Product in the Real World

The project was marketingreport.com, a startup founded by Dan Olson. The idea was to give people control and transparency over their junk mail. Once we have our prototype, then or our live product, then we can go and test with customers, right? And just again, to tie it back. Now we've worked our way all the way through here. And we've got this UX prototype. People have said this is super helpful to kind of make it real for them. So I just want to close out with end-to-end case study of it being applied in the real world.

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