Bally Midway Rejects the Wire Rig.

In the early days when you were prototyping, there was a technology called wire wrap. You had this machine that would really wrap a copper wire around it very tightly. And what happened is that when I presented to Bally, they were tepid. They said, let me think about it. When I called back to the plant, they told me about the earnings that it was making at the local bar. The game was making over $300 a week. That's like 3X what a normal game would make - and the bill of materials on the machine was 325 bucks. So I said to myself, there's a business here. There's a six day payback on this