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Inside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast

The Fully Charged Podcast

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Reviving Jaguar: A Bold Rebranding Strategy

This chapter explores Jaguar's strategic vision for relaunching the brand, targeting urban, younger customers drawn to unique design and independence. It emphasizes the significance of community engagement, heritage preservation, and innovation in resonating with both new audiences and long-time enthusiasts. The discussion also highlights the brand's commitment to maintaining its legacy while creating new icons for the future.

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