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How to Make a Fan: From F1 to Banana Ball
Good Sport
The Power of Experimentation
The bananas try everything, and they put it all out on social media. We do 10 to 15 things every night on the field we'd ever done before. 9 to 13 of those fail miserably, like every night. But we're obsessed with experimentation. So 9 of 13 fail, you only put the four that work out onsocial media. Oh, no, we share ones that go wrong. It's just part of our ethos is we are not in the baseball business, we're in the entertainment business.
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